Jim Slama founded FamilyFarmed at a time when few people recognized the term “Good Food movement,” and demand for locally, sustainably, humanely, and fairly produced food was still a tiny sliver of the overall consumer market. In 2004, Slama created the Good Food Trade Show, the oldest and most successful local, sustainable food trade show in America. Buyers such as Whole Foods, McCormick Place, O'hare Aiport, Chicago Public Schools, US Foods, Compass Group, Aramark, and more attend the show to develop new relationships. Held each March in Chicago, the event has evolved into the three-day Good Food Festival and Conference. It includes tracks on financing, food policy, school food, producer issues, and food trade issues. In the event’s 11-year history, more than 800 unique speakers have participated. More than 5,000 people participated in the 2015 Good Food Festival & Conference. The Financing and Innovation Conference was launched in partnership with the University of Chicago Booth School of Business. More than 50 businesses have pitched investors at the conference and more than a dozen have successfully raised $25 million in debt and equity financing. To build on this momentum, Slama created the Good Food Business Accelerator in 2014. It is based at 1871, Chicago’s center for innovation and business incubation. The Accelerator program provides competitively selected entrepreneurs with a six-month program that includes a curriculum, mentorship, technical assistance, and networking opportunities with potential investors.